Rolls-Royce aims RM4m 'Dawn' at young ultra-rich M'sians
Published on: Wednesday, July 20, 2016
Kuala Lumpur: Rolls-Royce Motor Cars Kuala Lumpur has launched Rolls-Royce Dawn, a super luxury drophead, targeting young ultra-high networth individuals. Managing Director Datuk Micheal Ong said the RM4 million four-seater is to leverage on a new interest generated among the new generation. "The market is for the ultra-luxury market. We do not intend to sell a lot," he told reporters at the launch of the model here Tuesday. The Dawn is an addition to a full-range of iconic Rolls-Royce marque, namely Phantom Series II, Ghost Series II and Wraith, as well as the second drophead to that of the Rolls-Royce Phantom Drophead Coupe.
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