New home-grown radio starts online operation
Published on: Sunday, September 17, 2017
Kota Kinabalu: There is no better way to celebrate Malaysia Day than launching a new home-grown radio station.VOKfm, the latest station to jump the competitive local radio industry, has officially started its online operation after a month of extensive preparation.Headed by Chief Executive Officer-cum-Station Manager Mohammad Faqrullah Azim or Faqrul, the station with the tagline "Bukan Biasa-Biasa" (Not the Ordinary), has set its eyes on making a splash in the local music industry with fresh offerings.
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"VOK is short for Voice of Kinabalu which reflects VOKfm as a station which promotes Sabah to universal listeners," he said during the station's soft launch at Goldenhill Industrial Park, here, Saturday, by State Tourism, Culture and Environment Minister Datuk Seri Masidi Manjun.VOKfm is a community-based radio station funded by local independent investors through a local firm, Ephrata Services.Faqrul said VOKfm targets young listeners as its main focus group through a combination of music and entertainment as its core strength, apart from programmes that cater to local taste and culture."The station will provide a healthy competition to other radio stations in Sabah."
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He added that the response has been overwhelming after VOKfm's introduction and broadcast test a month ago, especially on social media - the station's main platform."I am confident that VOKfm will become a new phenomenon and able to attract its own unique listeners.
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"It will also function as an avenue for local talents to materialise their dreams in radio broadcasting field," he said.Among the announcers who will be featured in the new station are Ramli Carlo, Beebey, Felix Agus, Roger (Saliparjipun), Rey Kimara, Aegy and Maldini.Meanwhile, Masidi commended the brave initiative to set up another new local radio station."It is not easy to establish a radio station but it is harder to sustain it," he said."The owners should have a high level of perseverance to face any future challenge."Just like politics, I know that there will always be certain quarters who will not be satisfied with the things that we work on, but I believe we must have done something right when people talked about us."At the end of the day, he said, what matters most is the achievement."Let your success speaks for itself, instead of you going around trying to refute any criticism."You just have to see these challenges as opportunities to improve your performance," he said.Towards this end, he urged the people to continue lending their support on local endeavours such as VOKfm.On VOKfm's future plans, Faqrul said the station will broadcast through an FM channel in stages by the end of this year.Stay up-to-date by following Daily Express’s Telegram channel.
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