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Proton records highest sales in 36 months
Published on: Tuesday, September 04, 2018

Kuala Lumpur: National carmaker Proton Holdings Bhd sold 9,501 cars in August, the highest sales figures in 36 months, primarily fuelled by the zero-rated Goods and Services Tax (GST) climate prior to the implementation of the Sales and Services Tax (SST).

August sales outnumbered July sales by 11.7 per cent.

Proton's sales arm Proton Edar Chief Executive Officer Abdul Rashid Musa said the strong sales were also contributed by the company's aggressive marketing campaigns that reminded Malaysians to take advantage of the once-in-a-lifetime tax holiday.

"The strong sales numbers show there is an increase in public confidence in the brand as more people are choosing Proton due to the attractive overall package we offer," he said in a statement on Monday.

He said similar to the previous seven months, the Saga continued to lead the sales with 4,174 registrations in August followed by the Persona (2,957 registrations).

He added that other models performed strongly as well, fuelled by buyers looking for new cars before the end of the month.

Abdul Rashid said in line with the increase in sales volume, Proton is estimated to account for 15.4 per cent of the total industry volume (TIV) in August.

"Our turnaround plan is on track so the onus is on us to make sure these new customers stay by delivering a high level of customer service," he said.

Meanwhile, Abdul Rashid said Proton would absorb the SST charge for all models in September, ensuring buyers can still benefit from the tax-free price.

"This will benefit them (buyers) during this transitional period and help Proton maintain the sales momentum it has recently built," he said. – Bernama


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