Large firms in Malaysia now invest in Big Data projects: TCS

Kuala Lumpur: Large companies in Malaysia are now investing in Big Data projects, says President of Tata Consultancy Services (TCS), Asia Pacific, Vish Iyer.Big Data has become this year's buzzword because of the infinite amount of information that can be gathered from activity on the internet, operations and customer interactions, he said in an interview with Bernama.

"As long as data has velocity, variety and volume, it becomes a classic case for a Big Data project," he said.

TCS is an IT services, consulting and business solutions organisation that provides Big Data solutions and services.

An MSC pioneer status company, it has been in Malaysia for more than 10 years.

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Iyer said in Malaysia, many telcos, fast-moving consumer good (FMCG) firms and financial institutions are listening to the voice of the customer from the internet.

"Information regarding customer complaints, preferences and product feedback is obtained from these unstructured sources," he said.

Iyer said managing this burgeoning volume of data every day is the latest challenge for enterprises wanting to harness its business value.

He said this involves the ability to track, compartmentalise and evaluate everything from online purchases to the latest Twitter trending topics, and offers massive opportunities for real-time intelligence about responses to products, services and even political decisions.

"Big Data is here, but we see some of the consumer-centric organisations still a couple of years away," he said.

The biggest challenges to getting business value from Big Data, according to Iyer, are as much cultural and organisational as they are technological.

"Four out of the top five challenges companies mentioned in relation to implementing Big Data programs were cultural and organisational issues such as the difficulty in getting business units to share information across organisational silos," he explained.

To succeed in Big Data initiatives, he said, companies must focus on resolving these organisational issues in addition to investing in Big Data technologies.

In TCS' latest survey, the Asia Pacific region came third after the US and Europe in the percentage of companies with Big Data initiatives in 2012.

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"However, those companies in Asia Pacific who had Big Data programs had a higher probability of these programs having a positive impact on business decision-making than US companies.

"Asia-Pacific companies had a higher percentage of data coming from external sources and used a higher proportion of unstructured and semi-structured data in their Big Data programs compared to those in North America," Iyer said. - Bernama

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