MR D.I.Y wins 1st international award

Kuala Lumpur: "Never had a dream to win any awards, till the day we were announced the national-tier winner in the Retailer – Home Improvement Category at the recent prestigious World Branding Awards, says an elated MR D.I.Y Trading Sdn Bhd (MR D.I.Y) Head of Marketing Andy Chin.He said the recognition not only increased the company's level of assurance to continue providing products that are value for money but also bring MR D.I.Y to greater heights of reputation and create confidence in the brand across the globe.

"(I am) Competing with other famous brands and there you are, been named as one of the winners? It is unbelievable…it feels like you are winning the Oscar award but in retail category...and this is our first international award.

"And, this success should actually be attributed to MR D.I.Y's management and front-liners for their continuous dedication, contribution and efforts in shaping what we have today," he told Bernama.

Founded in 2005, MR D.I.Y had its humble beginnings as a small consumer hardware store in Jalan Tunku Abdul Rahman before quickly growing into the largest home appliance retailer in Malaysia that it is today.

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To-date, MR D.I.Y has nine departments including hardware; household; electrical; car accessories; stationery; toys; gifts; sports; and jewellery and cosmetics in each stores.

It offered a wide selections of more than 20,000 stock keeping units (SKU) at some of the lowest prices in the market.

The World Branding Awards is the premier award that recognises the achievements of some of the best brands in the world.

The total of 270 brands from 33 countries were named 'Brand of the Year' in a ceremony held at the State Apartments of Kensington Palace in London.

Winners were judged based on brand valuation, market research and online public voting. Seventy per cent of the scoring process comes from consumer votes and there was only one winner in each category per country.

Chin said he was very thankful to the local and regional customers who always placed their trust on the company's brand and products.

"We will not be what we are today if not for customers' confidence in our brand and products.

"We strive to continuously put customers first by operating an innovative business that is flexible when it comes to a wide range of product variety, good quality and value-for-money prices, hence, we will always hold true to the company motto of 'ALWAYS LOW PRICE'," he added.

Chin also said although MR D.I.Y faced some challenges particularly higher cost of imported products from overseas suppliers due to the ringgit's depreciation, the company managed to always offer good quality products.

The company served more than 128 million customers, annually, at all stores throughout Malaysia.

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Meanwhile, the company's Asean-level network expansion began in 2014, and there are currently 120 branches in Thailand, Indonesia (40), Brunei (4), Singapore (1) and the Philippines (1).

"By 2020, we expect to have at least 500 branches in the country, while the prospects of Asean-level expansion will be focused on Indonesia, Thailand and the Philippines," he said, adding that the target was definitely driven by market demand and buying power of consumers in the emerging markets of Asean. – Bernama

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