Burger King to open 50 outlets in 2 years
Published on: Saturday, January 18, 2020
By: Bernama
File photo from Bernama.
PETALING JAYA: Cosmo Restaurants Sdn Bhd, a franchisee of Burger King Corporation has set aside RM65 million for 50 new outlets in Malaysia over the next two years.Chief Executive Officer Ng Lee Tieng said the outlets would be located in the central, southern and northern regions.
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While acknowledging the uptrend in online food purchasing, the company still believes in serving walk-in customers.
“Consumers seek to enjoy a night out with family and friends at a restaurant that doubles as an event, that also serves real food put together in record time,” she told reporters at the opening of Burger King’s 100th outlet here on Friday.
Located at the ground floor of IPC Shopping Centre, the restaurant features a garden grill concept that is intended to bring the brand back to its roots and provide diners with a holistic authentic flame grill burger dining experience.
Explaining the design, Ng said the new concept uses construction materials such as bamboo, brick, natural copper and reclaimed wood to bolster the flame-grilling traditions of the brand.
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