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Malaysia wins Asia Pacific travel gold award
Published on: Tuesday, September 29, 2020
By: NST
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Image courtesy of PATA.org
PUTRAJAYA: Malaysia bagged a 2020 Pacific Asia Travel Association (Pata) Gold Award for branding and marketing efforts of the country as a premier tourist destination.

The awards were announced during the Online Pata Gold Awards Presentation on Sept 24 as part of the 2020 Virtual PATA Travel Mart.

Taylor’s University won the coveted 2020 PATA Gold Award in the category of Tourism for All for its Virtual Tourism for Senior Citizens initiative, and it is also the sole Pata Gold Award winner by a Malaysian organisation this year.

Pata recognises the achievements of 23 organisations and individuals in Asia-Pacific.

Tourism Malaysia Director-General, Datuk Musa Yusof cum Pata Malaysia Chapter Chairman extended the organisation’s warmest congratulations to all Pata Gold Award winners and thanked all of this years participants.

“The achievements of this year’s winners will hopefully inspire and encourage our industry to create new responsible and sustainable initiatives as we look towards recovery from the Covid-19 pandemic.

“This was the first year that PATA announced the winners live, and it was an absolute pleasure to celebrate the winner of Malaysian representative for PATA Gold Awards 2020, Taylor’s University,” he said in a statement.

The Pata Gold Awards are a recognition of excellence, innovation, and the best tourism standards in Asia Pacific’s travel and tourism industry since its inception in 1984.

This year’s awards attracted 121 entries from 62 organisations and individuals worldwide.

In 2008, Taylor’s University won a PATA Gold Award in the Education and Training category, recognising its efforts in promoting the Hotel Industry Apprentice Scheme (HIAS) programme to secondary school leavers and giving them training and employment in the hospitality industry.

In 2015, Taylor’s University received the PATA Grand Award in the Education & Training category for its public-private partnership in education and training in the Community College in Langkawi.



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