Kuala Lumpur: Maggi managed to raise RM118,000 for 11 elderly care homes nationwide through its “Sajian Dikongsi, Kebahagiaan Dirai” Chinese New Year (CNY) campaign, recently.
The Corporate Social Responsibility (CSR) initiative received an overwhelming 1.18 million entries through the two-month campaign, which saw Maggi contributing RM0.10 for every contest entry it received from the public.
Maggi, Nestlé (Malaysia) Berhad Business Executive Officer Geetha Balakrishna said the homes would be receiving upgrades to their facilities as well as contributions in the form of food supplies and household items.
“As we reached out to the elderly care homes and assessed their needs, we discovered that a number of homes were in critical need of support in areas such as leaking roofs and damaged piping.
”We decided to mobilise the collective funds to improve the living conditions of these homes, in addition to the purchase of groceries and household items that they required.
“We are glad and humbled to see so many Malaysians coming together through our ‘Maggi Sajian Dikongsi, Kebahagiaan Dirai’ Chinese New Year campaign to support our elderly community, especially during these difficult times.
“Staying true to our brand promise, You and Maggi Cook the Difference, we believe that through the goodness of homemade food, there is an opportunity to make a positive difference, for families and the community,” she said in a statement.
Wendy Yap, founder of elderly care home, Persatuan Rumah Caring Kajang, said the average cost of care for a senior citizen has gradually increased over the years.
“The pandemic has made it difficult for us to secure sustainable income for their needs.
“We are grateful for the support we have received from Maggi, as it has helped ease our burden and make a difference in the lives of the senior citizens in our home,” she said.
Persatuan Rumah Caring Kajang currently cares for 26 senior citizen residents suffering from mental illnesses as well as single parents, orphans and the disabled.
Another elderly care home which benefited from the campaign is the Perkampungan Rumah Sejahtera Warga Emas Islam.
