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Kota Kinabalu: Sabah and Kedah plan to co-develop new products to help both states’ tourism industries grow, said Assistant Tourism, Culture, and Environment Minister Datuk Joniston Bangkuai.

He said such engagement is necessary to understand the travel motivations and behaviour of tourists to both states.

“We want to attract as many domestic visitors as possible to Sabah; hence we need to know what Kedah people like so we can tailor a package to their needs, and vice versa," he said in a statement.

“Sabah and Kedah are popular among international tourists. So, it makes sense to collaborate with the Kedah Tourism and other relevant parties to find ways of attracting more foreign tourists, especially from Langkawi, to Sabah."

Joniston, who chairs the Sabah Tourism Board, stated that the board is also collaborating with other states to promote each other’s destinations, adding they are open to sharing expertise and ideas to reinvigorate the industry.