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Nutribah, Lazada bid to help Sabah farmers
Published on: Wednesday, May 25, 2022
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Indoor farmed organic prawns.
Kuala Lumpur: Lazada Malaysia is partnering with Nutribah, Sabah’s all-in-one wellness hub and top organic superfood producer, to support and stimulate the digitalisation of the state’s agriculture sector by promoting produce and products from local organic farmers. 

The aim is to address the scarcity of appropriate distribution channels for Sabahan farmers to sell their crops and products. 

With this partnership, Nutribah and local organic farmers in Sabah will be able to expand their sales channels, reach out to more than one-third of Malaysians who shop on the Lazada platform, generate more income, and future-proof the livelihoods of the state’s farmers.

“Market access has always been a significant obstacle for our agro-food producers, particularly in East Malaysia. Through our cooperation with Lazada, our producers are able to directly sell their produce and products to customers at a reduced cost and we’re able to offer logistics services for buyers,” said Preston Sean Soh, Executive Director, Nutribah. 

“This capacity to engage directly with consumers also provides our farmers with a more stable income stream.” 

“There is a growing demand for fresh produce and wellness-related items and products amongst Malaysian consumers, and we are happy to welcome Nutribah and their network of organic farmers to the Lazada family to provide shoppers direct and easy access to said products. 

“Supporting Sabah’s efforts to digitalise its agricultural sector is also part of our ongoing commitment to enable sellers and help build sustainable local communities,” said Darren Rajaratnam, Chief Operating Officer, Lazada Malaysia. 

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