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ShopeeFood delivery service debuts in Kota Kinabalu
Published on: Thursday, July 14, 2022
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Cheok Tuan Ee (left), ShopeePay and ShopeeFood Malaysia, said:  “We are thrilled that ShopeeFood is now available in Kota Kinabalu"
Kota Kinabalu: ShopeeFood, Shopee’s online food delivery service, made its debut in Kota Kinabalu Wednesday, its first foray into East Malaysia’s urban market from its West Malaysia operations which started in 2021.

The expansion will be a boost for the local economy as it enables local merchants to adopt digitalisation and offer users a seamless experience using ShopeePay when ordering meals with ShopeeFood.

ShopeeFood has yet to operate in Sarawak. 

To start off in Sabah, ShopeeFood’s coverage areas will include the State Capital CBD, Penampang, Sepanggar, Petagas, Menggatal, Inanam, Likas, Foh Sang, Damai, Bukit Padang, Lido and Luyang.

Shopee is a Singapore company and ShopeeFood online food delivery service is not available in Singapore yet. 

ShopeeFood officials from Kuala Lumpur have been unable to reveal what the Shopee market share is in Sabah or any question with regard to Shopee and issues on counterfeit goods.

Cheok Tuan Ee, Head of Marketing, ShopeePay and ShopeeFood Malaysia, said: 

“We are thrilled that ShopeeFood is now available in Kota Kinabalu.

“ShopeeFood delivery offers value, variety and convenience for consumers while helping to digitalise local businesses.

“Sabah is a popular market and this expansion shows our commitment to bring more benefits to users in this region.

“Besides ShopeeFood, users can also enjoy easy cashless transactions via ShopeePay when ordering using our integrated system on the mobile app.

“We encourage more local entrepreneurs and owners to be part of our ecosystem. By joining us, merchants will have access to our extensive customer database that will help to boost their sales and increase their visibility,” Cheok said.

He said ShopeeFood will be offering users a range of local delights from popular merchants such as Flips, Little Sulap, Nasi Lemak Bamboo and Restoran Jamal Salim.

“Users will also be able to access good discounts and promotions from popular food and beverage brands like McDonald’s, KFC, Starbucks, Tealive, Boost Juice and many more.

“In conjunction with today’s launch, users in Kota Kinabalu can now enjoy special rebates until July 28 with our ‘All-Day Free Delivery’ and ‘Daily Super Deals Up To 50 per cent vouchers’.”

Shopee is a part of Sea Limited, a global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology.

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