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Kota Kinabalu: Jesselton Twin Towers developer Tan Sri David Chu welcomed electric Tesla cars to be reviewed by interested members of the public at the lobby foyer of his tallest condominium landmark on Borneo Island, in a positive high prestige brand association in advertising for his high end residential project.

Positive brand association is an integral part of overall mutually beneficial brand image. It concerns the mental connection people make between a brand and a living concept, like “green-consciousness-luxury” for Tesla and by association the high end Jesselton Twin Towers emphasising premium characteristics such as superior performance and exclusivity.

The event also welcomed beauty queens especially the winners of the Sabah Tourism Beauty Contest to lend appreciative emotions among attendees who made appointment to view the property and test drive such novel electric car to better care for the environment concept in association with such brand’s identity making feel great, the connection they form with the experience of such brand emotionally.