Kota Kinabalu: The Ministry of Rural Development (KPLB) aims to market as many as 5,000 rural entrepreneurs’ products on e-commerce platforms in the 12th Malaysia Plan (12MP).
Its Secretary-General Datuk Ramlan Harun said the target is expected to be achieved by the end of 2025.
“KPLB also provides an allocation of RM20 million in the 12MP, to intensify the e-commerce and digitalisation programme for rural entrepreneurs, under the Ministry’s guidance.
“The initiative that has been introduced, Desamall@KPLB, is to help rural entrepreneurs market their products online through e-commerce platforms and digital applications,” he said.
He said this to reporters in conjunction with the third edition of the rural entrepreneurs’ digitalisation (PPU) programme, at the Kota Kinabalu International Convention Centre, here, Tuesday.
The first edition of PPU was held at KPLB Putrajaya in June, followed by the second edition in Penang in July, with the last one being held in Sabah.
Ramlan said a total of 700 rural entrepreneurs across the country have participated in the three PPUs held thus far.
He said that KPLB strongly encourages the involvement of more rural entrepreneurs in digitalisation, because it has become a business trend nowadays to prepare entrepreneurs for the Fourth Industrial Revolution (IR 4.0).
“KPLB will redouble its efforts, so that all targets will be achieved by the end of 12MP,” he said.
