LAHAD DATU: Tourism Malaysia Sabah’s latest programme “Journey to the East Coast of Sabah” on Sept 20-24, was aimed at promoting the lesser known attractions in Lahad Datu.
Members of the media and social media influencers from Sabah and peninsula were invited to sample the experiential programme.
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Its State Director, Ednie Rahma Ab Rahim, said the focus this year is to organise promotional activities to spur the industry which was badly impacted by the Covid-19 pandemic.
“We are striving to create consumer awareness to Malaysians that Sabah have plenty of products to offer, both existing and lesser known ones.
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