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Kota Kinabalu: The Community-Based Tourism Roadshow (CBTR) will return in November, bringing with it several international experts and a larger number of participants, all in an effort to promote rural destination offerings.

Organised by the Sabah Tourism Board, this year’s CBTR will take place at the Sabah International Convention Centre (SICC) in conjunction with the 6th World Tourism Conference (WTC).

The event will run for three days, starting Nov 27, and is expected to draw in about 3,000 domestic and international visitors, according to a statement.

Sabah Tourism Board chairman Datuk Joniston Bangkuai, who presided over the first CBTR 2022 main organising committee meeting, said that the upcoming roadshow is an opportunity for tour operators and rural tourism product operators to get together and discuss how to better package rural destinations for new markets.