Kuala Lumpur: Sixty-three per cent of Malaysian sellers feel excited and positive about e-commerce opportunities in 2023, according to a report on Shopee Malaysia’s New Consumer Trends on sellers.The report stated that in particular, sellers from health and beauty (71 per cent), toys, kids, and babies (69 per cent), and fashion and lifestyle (66 per cent) categories are the most optimistic, stating that they are on the right track to capture the opportunities in 2023.
The survey covering over 1,000 Malaysian marketplace sellers in December 2022 found that sellers are excited to take advantage of three main e-commerce trends observed by Shopee, in staying digitally resilient and relevant in e-commerce.
“The three main trends observed are increased and savvier use of digital services, growing adoption of digital services among consumers living outside big cities, and the rise of younger, more purposeful buyers,” Shopee said.
The e-commerce company said that given the digital savviness of buyers who spend more time online, eight in 10 sellers agreed that they wanted to increase product discovery, consideration and purchase online.
Specifically, it said five in 10 wanted to take advantage of Shopee’s hyperlocal campaigns tailored to engage consumers and Shopee loyalty programme rewards to increase traffic and demand.
With the Shopee Growth Programme, all local sellers are also eligible to boost store performance and sales with a one-week free trial of the highly popular Shopee RebateNOW where buyers enjoy 10 per cent off between Jan 9 till 15.
“In addition, local marketplace sellers can claim up to RM100 Free Ads credit for two months to enhance their store visibility and traffic between January to March,” Shopee said.
Meanwhile, in response to the rise of younger, more purposeful buyers entering the marketplace in 2023, 50 per cent of sellers surveyed are interested in catering to value-based shoppers who support local Malaysian Made goods via Shop Malaysia circle, and Green Sellers via ShopeeGivesBack microsite.
“They are also excited about the inclusion of more educational content in influencers’ live streams that demonstrate the importance of supporting these causes,” it said.
Shopee kickstarted the New Year by launching its three-part 2023 Consumer Trends series called ‘Adapting to Malaysia’s Digital Consumers in 2023’.
Parts 2 and 3 of the series which focus on Malaysian buyers and influencers will be shared in greater detail in the upcoming weeks and findings can be utilised by businesses to tap e-commerce and digital services to drive resilience and stay relevant.
