PETALING JAYA: Sabah Tourism Board (STB) bagged the bronze award for the Transportation, Travel & Tourism category at the 2022 Putra Aria Brand Awards held at One World Hotel, Petaling Jaya.Sabah was also the only destination nominated at the award ceremony.
The Aria Brand Awards is organised by the Accredited Advertising Agents Malaysia (4As) and is also labelled as the People’s choice awards as it undergoes the same research methodology as the Putra Brand Awards, with over 25,000 survey responses across Peninsula and East Malaysia.
The survey was conducted in eight long weeks from September to November last year where consumers would rate the brands based on various criteria such as familiarity and experience.
Consumer responses were captured directly by the market research company Ipsos.
There were 24 categories contested including tourism, communications, banking, investment and insurance, e-commerce, entertainment and media. In total there were 36 brands that took home the gold, 48 won silver, while 52 obtained bronze.
Among the award recipients that night were Shangri-La Hotels and Resorts, Firefly Airlines, New Straits Times, Berita Harian, Coca-Cola and Asus.
“2023 kicks off with a good start with this award, being the only destination nominated and that received an award, is a good boost for our brand image and
certainly echoes the efforts by Sabah Tourism.
“We encourage our industry to also participate as it is a way of having our efforts noticed since we know we work hard to build tourism together,” said Noredah Othman, STB Chief Executive Officer.
