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Kota Kinabalu: Based on feedback from exhibitors in the recently concluded Matta Fair March ’23, Sabah followed by Terengganu and Kedah were named as top three destinations preferred by travelling consumers.

Consumers prefer to buy tour packages offered by the three States due to its logistic factors.

Sabah was named the top selling destination because of its huge logistic challenges, according to exhibitors and the public at large who visited the event.