Kuala Lumpur: Mercedes-Benz Malaysia announces the renewal of its partnership with Nicol David Organisation's (NDO) Little Legends programme, reaffirming its commitment to education and sustainability as part of its corporate citizenship strategy.
The organisation receives RM 100,000 from Mercedes-Benz, which will enable selected primary school children from underprivileged communities to access squash and English programme.
Sagree Sardien, President and CEO, Mercedes-Benz Malaysia said, "For our children and future generations to be able to live on Earth as well as we do, we are committed to efforts in achieving a responsible balance between ecological, social and economic (ESG) goals.
Thus, we are excited to announce the continuation of our partnership with Nicol David Organisation (NDO).
By focusing on sustainability, we aim to instill in these young minds a deep appreciation for the environment and equip them with the knowledge and tools to contribute to a sustainable future.
Through this initiative, we hope to inspire the Little Legends to become advocates for sustainability and make a positive impact in their very own communities.”
Datuk Nicol Ann David, Founder & Head Coach, Nicol David Organisation said, “We are delighted to renew our partnership with Mercedes-Benz Malaysia.
Together, we can empower these little legends, impart in them the values of sustainability, and equip them with the skills needed to protect our planet.
We are confident that this renewed collaboration will provide more children with opportunities to realise their full potential and to be aware of their contributions towards the environment.”
As one of the organisation’s founding partners to the Little Legends Programme, Mercedes-Benz aims to strengthen awareness and understanding of sustainability among children and encouraging them to actively contribute towards protecting the planet for future generations.
This renewal is in line with Mercedes-Benz Malaysia’s new corporate citizenship strategy that believes education is the key for a better future.
The handover ceremony also saw 33 children from the Little Legends programme visiting Mercedes-Benz Malaysia’s office, where they were introduced to the concepts of future mobility and environmental conservation.
The children were thrilled as they were picked up from their centre in the Mercedes-EQ fleet driven by Mercedes-Benz Malaysia’s employees, providing them with their first-ever experience in an all-electric vehicle.
During the event, Mercedes-Benz Malaysia’s employee shared with the children on the realities of climate change and how they can play a part in protecting the planet no matter how young they are.
A DIY arts and craft competition was also organised, where the children showcased their creativity by constructing toy cars using only recyclable materials.
The competition encouraged the children to think creatively and embrace recycling as a means of reducing waste.
On a bigger picture, Mercedes-Benz adopts a sustainable, integrated business strategy – with sustainability serving as the company’s guiding principle and the heart of its business.
Aligning to Mercedes-Benz’s Ambition 2039, the company remains dedicated to driving sustainable mobility and reducing environmental impact.
About Nicol David Organisation
The Nicol David Organisation was founded by Datuk Nicol David and Mariana de Reyes with the objective to empower girls and boys through sport and education.
The Little Legends programme supports mid to low-income families in Kuala Lumpur with an after-school programme that provides squash training, English tutoring, life skills workshops, and nutrition plan.
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