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SHAH ALAM: Final-year students majoring in Public Relations from the Faculty of Communication and Media Studies, Universiti Teknologi MARA (UiTM) Shah Alam or better known as PRisme Agency, organized the "Pasar Loka Klasik" program, which was a Corporate Social Responsibility (CSR) and entrepreneurship program on the 9th of July 2023 (Sunday) and was located at Dewan Mawar Qaseh and Dataran Mawar, UiTM Shah Alam.

The final-year project was officiated by Prof. Madya. Dr. Abdul Rasid Abdul Rahman, Dean of Faculty of Communication and Media Studies, and was led by Hazwien Aifa Hisham, the Project Leader for Pasar Loka Klasik with the guidance of the lecturer, Mr. Abuzar Abdul Halim. It was a vintage themed program for the purpose of raising funds for Tahfiz children from Ma'ahad Tahfiz Teduhan Kasih (MTTK) located in Sungai Buloh, Selangor.

"Pasar Loka Klasik" not only aims to raise funds, but also to raise awareness and concern among UiTM Shah Alam students for corporate social responsibility. Moreover, the program provided a platform for small business owners to evoke nostalgia for antiques and foster an appreciation for traditional Malaysian culture among UiTM Shah Alam students.

“Despite the modernization of today's world, the charm of vintage and retro continues to thrive in our hearts” said Prof. Madya Dr. Abdul Rasid Abdul Rahman, Dean of Faculty of Communication and Media Studies.

The "Pasar Loka Klasik" program showcased a diverse range of exciting activities that captivated the interest of all visitors. Highlights included a captivating Vespa show, Projek Anak Jantan, an elegant Projek Anak Gadis, a photo booth filled with sweet memories, batik coloring to ignite creativity, traditional games that sparked competitive spirit, and enchanting musical performances from that transported attendees back in time.

Approximately 4,000 individuals enthusiastically attended the event, contributing to its overwhelming success. PRisme Agency extends its gratitude to all those who supported the "Pasar Loka Klasik" program by donating and attending the event.

Through their collective spirit of togetherness and giving, every contribution and presence made a positive impact on the lives of the Tahfiz children.

For information related to PRisme Agency can be found by browsing the Instagram account @prisme.agency