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NEW DELHI: Sabah's rise to a highly desired sustainable Meetings, Incentives, Conferences, and Exhibitions (Mice) tourism destination is a testament to its remarkable potential even in its early stages, said an official.

Sabah Tourism Board (STB) Chief Executive Officer Noredah Othman underlined how the state's dedication to conservation is the cornerstone that positions Sabah as the quintessential business event location committed to sustainability.

“Sabah is still in its infancy in the business events sector. We are primarily a leisure destination where nature and adventure come alive," she said in a statement.

“The steadfast commitment of the Sabah government to conservation aligns seamlessly with our sustainable tourism, earning commendations.

“With the establishment of Sabah International Convention Centre (SICC), the horizon broadens as Sabah gears up to host impactful business events."