SEOUL: The success of any Sabah tourism roadshow overseas is measured in terms of awareness raising, positive feedback and responses, as well as closing of deals.
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Daily Express Malaysia
This was exactly the outcome of the recent Sabah Tourism Roadshow 2023 in South Korea where Sabah’s tourism industry players had a fruitful meeting with Korean industry partners from the cities of Seoul, Cheongju, Gwangju, Daegu and Busan, said State Tourism, Culture and Environment Minister Datuk Christina Liew.
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The roadshow was organised by the Sabah Tourism Board (STB), with assistance from Tourism Malaysia Seoul Office.
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