BERLIN: The decision to translate the Sabah brochure into German, Dutch, French and Spanish reflects Sabah Tourism Board’s (STB) dedication to ensuring inclusivity and accessibility for all visitors, regardless of linguistic background.
“The availability of the Sabah brochure in multiple languages represents our commitment to providing personalised experiences to our international guests,” said Datuk Christina Liew at ITB Berlin 2024.
“While English serves as a universal language of communication, we recognise the value of embracing linguistic diversity and catering to the unique preferences of our visitors.
“By offering information in German, Dutch, French and Spanish, we aim to enhance the accessibility of Sabah’s rich cultural heritage and natural beauty to a broader audience.”
The four additional languages complement the existing brochures, which are currently available in English, Chinese, Japanese, and Korean.
This brochure serves as a guide for travellers seeking to explore the region’s enchanting landscape and vibrant culture. Additionally, the brochure’s content is also tailored to the interests of the target markets.
For European arrivals, Germany is the second highest after UK and Ireland, followed by the Netherlands and France, in 2023.
This underscores the importance of engaging with the German market and providing tailored information to meet their needs and preferences.
