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Kota Kinabalu: Sabah's aggressive efforts to promote community-driven tourism in the rural areas have earned praise from the European Travel Agents' and Tour Operators' Association (Ectaa).

Ectaa Secretary-General (European Union) Erik Dresin said such initiative is commendable because of the emphasis given to sustainability in its implementation, according to a statement.

He was speaking at a "Sustainability Exchange" session organised by the Malaysian Travel and Tours Association (Matta)on th e sideline of the ITB Berlin, the world's largest travel tradeshows in Berlin, Germany.