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Sponsor says sorry for upside-down flag on Zii Jia's jersey at world final
Published on: Thursday, December 12, 2024
Published on: Thu, Dec 12, 2024
By: Debra Chong, Malay Mail
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Sponsor says sorry for upside-down flag on Zii Jia's jersey at world final
A screenshot from the live stream shows the upside-down Malaysian flag stitched on national badminton men’s singles’ player Lee Zii Jia during his match against Taiwan’s Chou Tien Chen in the HSBC BWF World Tour Finals on December 11, 2024.
Kuala Lumpur: Online sports store Victor Malaysia has issued an apology for its “oversight” that resulted in an upside-down Jalur Gemilang sewn upside down on the jersey of national badminton player Lee Zii Jia worn at the HSBC BWF World Tour Finals yesterday.

Victor Malaysia, which sponsored Lee’s sports attire, said the error was an oversight and not reflective of its deep respect for Malaysia, its national symbols, or the pride and honour of representing the nation on the international stage.

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“The Malaysian flag embodies unity and identity, and we deeply regret any unintended disrespect caused by this oversight.

“We sincerely apologise to all Malaysian badminton fans and Lee Zii Jia for the error,” it said in a statement posted on X, the social media platform formerly known as Twitter.

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It added that it is reviewing its processes to ensure no repeat of similar errors.

Lee, the men’s singles player, beat Taiwan’s Chou Tien Chen 21-13, 21-15 in the Group A opening match.

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The upside flag on his attire drew a lot of attention and criticism from home fans.
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