KOTA KINABALU: Sabah has seen a notable rise in international tourist arrivals, particularly from China, said Tourism, Culture, and Environment Minister Datuk Seri Christina Liew.
She said a total of 2.8 million visitor arrivals were recorded from Jan to Nov last year, marking a remarkable 22.7 per cent increase compared with 2023.
"This resurgence has brought us to 76 per cent of pre-pandemic levels, a testament to our resilience and commitment to revitalising this crucial sector," she said during the Tourism Insights Day at Sabah Tourism Board office here.
In 2023, 64,115 Chinese tourists came to Sabah between January and October. In the same period last year, the number surged to 410,046.
Liew also said that the launch of additional routes, including Singapore to Tawau and Tokyo to Kota Kinabalu in January and February, reflects the successful collaborations between the Sabah Tourism Board (STB) and airline partners.