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HONG KONG: The Sabah Film and Visual Association (Safva) and the Sabah Creative Economy and Innovation Centre (Scenic) showcased Sabah’s film industry at the Hong Kong International Film and TV Market (Filmart) 2025, one of Asia’s largest creative industry exhibitions.

Eight representatives presented 12 local films and documentaries under the Malaysian Pavilion from March 17-20, featuring productions such as Mantera, Ninavau, and Ballad of The Half-Boy, highlighting Borneo’s rich cinematic storytelling.

Scenic’s Chief Executive Officer Viviantie Sarjuni emphasised the need for structured training, improved production facilities, and funding to enhance Sabah’s film industry and strengthen global collaborations.

Safva President Chester Pang highlighted the industry’s rapid growth, with 10 Sabah-produced films set for release this year, backed by funding from Finas, MyCreative Ventures, and international co-production interests.

With increasing global recognition and new content distribution opportunities, Sabah is positioning itself as a competitive film hub, leveraging its unique locations, talent pool, and government support to expand its creative economy.