Kota Kinabalu: State Assistant Tourism, Culture and Environment Minister Datuk Joniston Bangkuai called for increased investment in rural tourism, which is gaining popularity for its cultural and nature-based experiences.
He said such investment would help ensure broader and more inclusive development for local communities.
“There is a need to improve Sabah’s accommodation quality to support its growing tourism industry, especially with the coming Visit Malaysia Year 2026.
“While Sabah currently has over 680 hotels and 26,000 rooms, the industry must grow in both quantity and quality, with a focus on friendly and efficient service to attract repeat visitors,” he said after witnessing a signing ceremony between Wyndham Hotels and Resorts and Capitol Hospitality Group Sdn Bhd (CHG), marking the launch of the first-ever Ramada by Wyndham Hotel in Kota Kinabalu.
He said the project is expected to stimulate the local economy by creating job opportunities in hospitality and related sectors such as food, retail and services.
“The introduction of an international brand like Wyndham will enhance investor confidence and elevate Kota Kinabalu’s profile as a tourism and business destination,” he added.
Slated to open in 2029, the hotel will be part of the 88 Avenue mixed development in the bustling Kepayan district.
The development will also include a shopping mall, residential apartments and commercial suites. It is expected to attract both local and international visitors.
Mega City Builder Sdn Bhd (MCB), the financing contractor for 88 Avenue, has appointed CHG as the hotel operator.
The collaboration will bring the globally recognised Ramada by Wyndham brand to the region, offering modern accommodations and amenities for both leisure and business travellers.
The hotel aims to enhance Kota Kinabalu’s tourism appeal by catering to corporate guests while delivering an exceptional hospitality experience for tourists.
The ceremony, held on Monday, was officiated by Wyndham Hotels and Resorts Senior Development Director for Southeast Asia Pacific Rim, Eudo Chan.
He expressed confidence that the hotel would contribute significantly to the city’s tourism growth and strengthen its global reputation as a business and leisure hub.
Award-winning interior design firm Obsessive Compulsive Design Sdn Bhd will oversee the hotel’s design, promising a blend of modern elegance and comfort.
