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Kota Kinabalu: The media’s invaluable support in promoting Sabah’s tourism was celebrated during the Sabah Tourism Board (STB) Media Night 2025, held at Hotel No.5 here on Friday.

State Tourism, Culture and Environment Minister, Datuk Seri Christina Liew, expressed her gratitude, saying that the media’s consistent support through news coverage, feature stories, interviews and visuals has helped them reach both local, national and even international audiences in meaningful ways.

“From highlighting our eco-tourism assets and cultural heritage, to showcasing our local communities, creative talents, and tourism initiatives, your contributions have played a vital role in positioning Sabah as one of Malaysia’s top travel destinations.

“As we move forward in strengthening and diversifying our tourism offerings, we look forward to deepening our collaboration with the media. Together, we can continue to shine a spotlight on the State’s beauty, resilience and hospitality,” she said.

Her speech was read by Assistant Tourism, Culture and Environment Minister cum STB Chairman Datuk Joniston Bangkuai. Also present were STB CEO Julinus Jeffery Jimit and STB Deputy Chairman Datuk Tan Kok Liang.

The event was spiced up with various activities such as lucky draws and games like Thumb Wrestling and a Q&A session.