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KOTA KINABALU: Sabah Convention Bureau (SCB) Chief Executive Officer (CEO) Noredah Othman was honoured with the Patwa Gold Award for Individual Excellence in Mice and Destination Management 2025 at ITB Berlin.

The award, presented during the 25th Patwa World Tourism and Aviation Leaders’ Summit on March 5, recognised her outstanding contributions to tourism and destination management in Southeast Asia.

Organised by the Pacific Area Travel Writers Association (Patwa), the annual awards celebrate excellence across the global travel and tourism industry.

Despite the Sabah Convention Bureau being officially established only last year, Noredah’s leadership has been pivotal in positioning Sabah as a rising Mice destination.

The award was received on her behalf at ITB Berlin and marks another milestone in her three-decade career dedicated to advancing Malaysia’s global tourism profile.