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Lufthansa City Centre International is hosting its bi-annual Apac Regional Meeting here from May 14–16, bringing together 40 top travel agency leaders from 11 countries.

The event is supported by the Sabah Tourism Board (STB) and local DMC partner Borneo Trails, highlighting Sabah’s rising profile as a meetings, incentives, conferences, and exhibitions (Mice) destination.

Key topics on the agenda include the impact of geopolitics on travel, AI innovation, digital sales, destination authenticity, and modern airline retailing.

Delegates will participate in professional development sessions, a curated destination tour, and exclusive cultural networking dinners showcasing Sabah’s heritage and natural attractions.

Assistant Tourism, Culture and Environment Minister Datuk Joniston Bangkuai said the meeting affirms Sabah’s Mice potential, aligning with its “Explore Sabah” campaign for Visit Malaysia Year 2026.