Kota Kinabalu: Tourism Malaysia (TM) Sabah embarked on a familiarisation trip promoting northern Sabah ahead of Visit Malaysia Year (VMY) 2026.
Themed “Mansau-Ansau North Borneo Trail: Culture, Adventure and Nature”, the July 4-8 initiative also supported the ongoing Cuti-Cuti Malaysia campaign to explore hidden gems, natural treasures and the unique cultural heritage of the destinations.
TM Sabah Director Haryanty Abu Bakar said the programme also incorporated rural tourism development initiatives focusing on community involvement and nature conservation, driven by local industry players.
This aligns with Tourism Malaysia’s efforts to broaden the promotion of Sabah’s tourism offerings, especially in lesser-known areas, she added.
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