Kuala Lumpur: The High Commission of Malaysia in New Zealand has expressed its full support for Usanita group’s mission to empower Malaysian women entrepreneurs to expand into international markets, particularly in the Australasian region.
In a statement Saturday, the Malaysian High Commissioner to New Zealand, Mazita Marzuki, said Usanita is a dynamic platform that plays a significant role in advancing women’s participation in cross-border economic sectors.
“The High Commission of Malaysia in New Zealand supports Usanita’s strategic programmes here (New Zealand), which reflect Malaysia’s strengths in entrepreneurship, culture, and economic diplomacy,” she said after the soft launch ceremony of “Bridge to Brilliance (BtB) 4.0: Australasia” held by Usanita at the Park Hyatt Hotel in Auckland, Saturday.
Among the BtB 4.0 programmes that Usanita will implement is a traditional Malaysian heritage fashion showcase in conjunction with Malaysia Day celebrations in Wellington this September.
In addition, the “Taste of Malaysia” campaign will promote halal products by Malaysian entrepreneurs, while screenings of Malaysian films and student-produced short films will serve as a platform for progressive and inclusive cultural diplomacy.
Mazita said this strategic collaboration is in line with Malaysia’s role as Asean chair this year and the 62nd Malaysia Day celebrations.
She also expressed confidence that the partnership with Usanita will further enhance Malaysia’s image on both regional and global stages.
“Malaysia-New Zealand bilateral relations have grown even stronger following the official visit by New Zealand Prime Minister Christopher Luxon to Malaysia in September 2024, which opened new avenues for cooperation in trade, innovation, sustainability and people-to-people ties,” she said.
