KUALA LUMPUR: TikTok Shop has recorded a strong trend of over 100 million general product searches daily by local online shoppers, a milestone shared at its largest industry engagement event of the year, the TikTok Shop Summit.
TikTok Shop Malaysia’s Director of Strategic Partnerships Nur Azre Abdul Aziz said as consumer confidence deepened, a growing trend of shoppers using TikTok Shop for both discovery and deliberate shopping has been observed.
“Our full-funnel e-commerce ecosystem is uniquely positioned to help creators and businesses of all sizes, especially local MSMEs (micro, small and medium enterprises) and homegrown brands, connect with a nationwide community through Shoppertainment at scale,” she said in a statement today.
Nur Azre noted that TikTok Shop remains committed to accelerating Malaysia’s digital economic growth by fostering an inclusive ecosystem that empowers entrepreneurs with accessible solutions.
At the TikTok Shop Summit, thousands of local businesses, creators and ecosystem partners gathered to learn, collaborate and shape the future of e-commerce in Malaysia.
Attendees received first-hand insights on optimising growth through new solutions introduced by TikTok Shop, including the GMV Max automation tool, Affiliate Creatives for Ads (ACA) feature, Opportunity Centre functions, New Arrival Discount promotions, Product Data Synchronisation tool, Affiliate Link feature and the Star Creator badge.
The platform has also enhanced the online shopping experience with initiatives like 30-Day Free Returns on TikTok Shop Mall, offering more flexible payment options via TikTok PayLater, and piloting Next-Day Delivery for select locations in Klang Valley, Johor and Penang.
Since launching TikTok PayLater in Malaysia, sellers can now offer more accessible products to approve customers through personalised spending limits and robust affordability assessments.
TikTok Shop’s holistic efforts to strengthen its ecosystem for shoppers, sellers and creators have driven consistent growth in the local e-commerce industry, reflected in over 140 per cent year-on-year (YoY) sales uplift during the 6.6 Sale in June, more than 100 per cent during the Ramadan and Raya festivities in March, as well as over 90 per cent YoY sales uplift during the CNY Huat Sale in January, on TikTok Shop in Malaysia.
Local businesses are encouraged to leverage the vast tools and resources offered by TikTok Shop, alongside the learnings from TikTok Shop Summit, to create and capture shoppable moments, especially in the coming year-end mega sales season.
Malaysian online shoppers can expect twice the number of platform discount vouchers from TikTok Shop by year-end, while brands on TikTok Shop Mall will also enjoy two times more platform support in the second half of 2025.
Aspiring entrepreneurs, local MSMEs and homegrown brands looking to accelerate growth can register at TikTok Shop Seller Centre and explore the step-by-step tutorials through TikTok Shop Academy.
TikTok Shop is a one-stop e-commerce platform that enables brands to grow and sell directly on TikTok through shoppable short videos, live shopping events, and the Shop Tab marketplace.
