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MAS offers new competitive fares from Jan 15
Published on: Saturday, January 13, 2007

Kuala Lumpur: Malaysia Airlines (MAS) will start offering new competitive fares starting January 15, which would be more market-driven and dynamic, in line with the completion of its global fare review.On Friday, it also announced cheaper fares for certain routes such as the return air fares for the Kuala Lumpur-Sydney route would now cost RM1,730, the Kuala Lumpur-Jakarta RM590 and Kuala Lumpur-Canton RM1,110.

In a statement here Friday, MAS said with the more sophisticated pricing system, the airline will be able to adjust its fares on a weekly basis with the lowest price benchmarked against those offered by other full service airlines.

Customers will enjoy up to 16 fare options, compared to eight currently, for more than 100 routes worldwide, it said.

MAS senior general manager, network revenue management, Bernard Francis, said: "We have transformed our fare structure to ensure two things - firstly more competitive fares for our customers as our lowest fare will match those of our competitors."

However, Francis said fares for certain routes would be increased.

"We have been too good value for too long, and the fare revision is an adjustment, in line with the prices offered by other airlines," he said.

He also said the fares will change according to demand and supply, and will be subjected to the travel seasons.

"As the airlines fares will be available electronically, and adjusted real time, customers are expected to enjoy a higher level of service as travel agents will be able to advise customers on the best fare available more efficiently," MAS said.

It said customers will also enjoy greater price transparency as the airfare, fuel surcharge, taxes and other surcharges will be printed on their tickets.

It said the move will pave the way towards the net fare environment in 2008 where MAS, national travel agent representative MATTA, and wholly-owned Bumiputera agencies representative BUMITRA Malaysia will move towards a fuller adoption of a service fee model.

In the same statement MATTA President, Ngiam Foon said the service fee was not new in Malaysia having been introduced almost 10 years ago.

"What will happen now is that customers will see what they are paying for," he said.

BUMITRA President Syed Razif Al Yahya said the services offered by travel agents, which will include ticket transactions, booking fees, delivery, processing of refunds, visa application, and professional consultation fees will now be itemised for greater transparency.- Bernama



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