Daily Express Subscriber
Sign in to your account.

Kota Kinabalu: In today's economy, the strongest promotions are often the simplest, and few resonate more than the promise of a free meal.

That was the thinking behind Hotlink Prepaid Pasti Mampu Belanja Makan, where Hotlink brought the benefits of its Hotlink Prepaid All in One Internet Pass to life through games, live entertainment and complimentary KFC and Ai CHA vouchers for Sabah's Geng Bijak Berbajet.

From the moment visitors arrived at the Hotlink Booth, curiosity quickly turned into participation as shoppers took on Hotlink’s karaoke and dance challenges, collected stamp cards, and walked away with exclusive blind boxes containing food vouchers at the Hotlink Prepaid Pasti Mampu Belanja Makan event.

The enthusiastic response reflected the mindset of Sabah’s growing Geng Bijak Berbajet, a community of consumers who seek the biggest value from their everyday spending and are looking for products that reward them beyond basic connectivity.

Rather than chasing discounts alone, they look for products and services that deliver practical, long-term rewards that fit naturally into their daily lives.

For businesses, value is no longer defined by price alone but by the overall experience and rewards that come with a purchase. 

Telecommunications providers are among those adapting to the shift by building lifestyle ecosystems around their services rather than competing solely on network performance or data allowances.

Celebrating Geng Bijak Berbajet is Hotlink's Prepaid All in One Internet Pass, which combines unlimited 5G internet with uncapped speeds, monthly RM10 savings, and complimentary KFC (self-collect only) and Ai-CHA voucherss every month, allowing users to enjoy greater value long after the event ends. 

The Hotlink Prepaid All in One Internet Pass also includes weekly Menang Ahad prize draws through the Hotlink App, free roaming in Singapore, Thailand and Indonesia, free entertainment on sooka and additional Youth Rewards for subscribers aged 24 and below.

Visitors who switched to Hotlink during the Gaya Street activation received extra blind boxes containing additional rewards, reinforcing the campaign's message that greater value comes with greater participation.

The activation demonstrated how experiential marketing is becoming an increasingly important business strategy, allowing consumers to experience a brand before making a purchasing decision.

Rather than simply promoting a prepaid plan, Hotlink Prepaid All in One Internet Pass showcased how connectivity can be paired with everyday rewards that consumers can immediately enjoy.

More than an on-ground activation, Hotlink Prepaid Pasti Mampu Belanja Makan celebrated the spirit of Sabah's Geng Bijak Berbajet, people who know that spending wisely doesn't mean settling for less, but finding smarter ways to enjoy more.

By combining entertainment, food rewards and everyday connectivity benefits, the campaign demonstrated how greater value can be experienced both at the event and beyond.

Sabahans can look forward to the next Hotlink Prepaid Pasti Mampu Belanja Makan events in Sandakan and Tawau this August 2026, where even more rewards and exciting activities await, further cementing Hotlink as the ultimate choice for Geng Bijak Berbajet.

To find out more about the Hotlink Prepaid All in One Internet Pass and stay updated on upcoming events in Sabah, follow Hotlink's official social media channels:

Facebook: https://www.facebook.com/hotlink

Instagram:  https://www.instagram.com/hotlinkred/?hl=en

TikTok: https://www.tiktok.com/@hotlink.official

Official Website: https://www.hotlink.com.my/en/home/