THE Ministry of Domestic Trade and Cost of Living (KPDN) has rolled out 15,881 Rahmah Madani Sales Programme (PJRM) across the country between Jan 1 and June 30 this year.
Minister Datuk Armizan Mohd Ali (pic) confirmed that the programme has successfully covered all 600 state constituencies and all 40 Federal Territory zones in Putrajaya, Kuala Lumpur, and Labuan.
“The government is committed to increasing the frequency of PJRM nationwide, following positive feedback from various quarters,” he told the Dewan Rakyat during a question-and-answer session Tuesday.
This came in reply to a question from Datuk Iskandar Dzulkarnain Abdul Khalid (PN-Kuala Kangsar) regarding the latest constituency-level data for the sales programme, and the ministry’s capacity to increase event frequency to help ease the public’s cost of living.
Armizan said the implementation of the sales programme has seen a significant year-on-year increase, rising from 6,870 sessions in 2023 to 12,419 in 2024, and reaching 25,708 in 2025.
He added that the initial target of 23,040 sessions for this year was revised to 30,000, following Prime Minister Datuk Seri Anwar Ibrahim’s announcement in May, which serves as an intervention measure against the energy and supply crisis triggered by the West Asia conflict.
Meanwhile, Armizan noted that the Madani Government has used five strategic approaches since 2023 to reinforce the programme, namely institutionalising the sales event as a permanent fixture in the annual national budget starting 2024, under its own activity code and specific funding under the “Payung Rahmah” agenda.
“The second measure establishes annual targets and scheduling frequencies for every constituency and zone. Unlike previous government bargain sales, which were purely ad hoc, this ensures a structured implementation,” he said.
The third strategy, he said, focuses on private-sector integration, in which the government has actively engaged companies, businesses, and cooperatives from the retail sub-sector, securing 2,695 strategic retail partners as of June 29.
Armizan said the fourth approach focuses on expanding public access through three distinct delivery methods: in-store, open-air, and mobile sales as well as themed events tailored to festive seasons, paydays, and back-to-school periods, covering urban, rural, and remote areas.
“The fifth approach was the introduction of a PJRM calendar starting in 2025, providing the public with advance information on dates, times, and locations for every state constituency and zone nationwide. This allows people to check the schedule for their local area and plan their shopping ahead of time,” he added.
