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ISUZU outperforms in market sales: Retains title as Malaysia's No. 1 Truck Brand
Published on: Wednesday, February 07, 2024
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ISUZU outperforms in market sales: Retains title as Malaysia's No. 1 Truck Brand
Isuzu No. 1 Truck and Light-duty Truck Brand in Malaysia for 2023
Kuala Lumpur: Isuzu Malaysia has recorded another year of stellar performance marked by the highest truck sales amongst other brands in the market for year 2023.

This achievement has secured Isuzu the No. 1 spot for overall truck brand for the 10th consecutive year and light-duty truck brand for the 14th consecutive year in Malaysia. 

The continuation of Isuzu’s market-leading position was cemented by a total combined retail sales of 7,209 units, including light, medium and heavy-duty trucks for last year, which represents 44.9% percent of Malaysia total Trucks segment sales figures.

Meanwhile, its light-duty truck segment registered a sale of 6,864 units, which is the highest light duty truck sales in Malaysia.

Commenting on this, Chief Executive Officer of Isuzu Malaysia Shunsuke Okazoe said, “We are truly honored to have achieved this remarkable success of being the top-selling truck brand in Malaysia once again.

Attaining more than a decade-long of this success has certainly surpassed our expectations.” 

“At the same time, we are truly thrilled to acknowledge the fact that the continuity of our market-leading position strongly demonstrates Isuzu Malaysia’s commitment in offering the widest and advanced range of trucks for our customers throughout the changing industry landscape.”

Registering a strong growth of 2.7% percent compared to the previous financial year, this milestone indicates a continuous progress for Isuzu Malaysia and solidifies its position as a leading player in the country’s commercial vehicle industry. 

“The recovery of the economy and supply chain have led to the rebound of Malaysia’s commercial vehicle market especially in the light-duty segment.

Our growth rate in truck sales over the years have recorded stable increase as we continuously commit to align our strategy with the broader industry trends and maximize our resources to help our customers advance in their logistics operations.

This positive performance underlines our sustained and robust presence in the market,” added Okazoe. 

On top of Isuzu’s sturdy sales performance in the light-duty segment, the company also attained a positive combined sales increment of 11% percent in the medium-duty, heavy duty & prime mover segment in 2023.

Isuzu Malaysia’s success has also been further emphasized by the implementation of its corporate initiative that oversaw the upgrading and revamping of several dealership outlets in bustling locations including Ipoh, Kuching, Kluang, Temerloh and Seremban throughout last year to offer visitors and customers a brand-new retail experience. 

The dealership upgrading and revamping initiative involved contemporizing Isuzu’s retail outlets and enhancing service offering with a host of sales and after-sales facilities for customers.

Commenting on this, Okazoe said “Isuzu’s dealership network, which is the largest from a truck brand with 59 centers spread across every state and at strategic locations in Malaysia, is the backbone of our operations.

Our customers rely on our dealership outlets for both sales and after-sales support.

As such, we look forward to further extending our reach with the opening of additional new showrooms which we are planning for this year.”   “As the industry evolves, we will continue to harness our position as a market-leading player to provide products and services that will further contribute to the overall growth and development of our customers’ logistics operation.

With this in mind and in support of the Government’s regulatory implementation on emission standards, Isuzu Malaysia will also be introducing new Euro 4 models sometime this year,” he concluded.

For more details on Isuzu’s range of vehicles, please call 1-300-88-1133 or visit

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